NRE Media & Public Communication Resource

Press Release Template: Group, Event, Initiative or Campaign Launch

A professional media template for announcing a nudism, naturism or clothing-optional initiative clearly and accurately

A press release should tell journalists what has happened, why it matters, who is involved and where they can obtain reliable additional information.

This template can be adapted by independent groups, organisations, venues, event organisers and advocacy initiatives.

Do not make the press release more provocative than the underlying story. Clear terminology and factual descriptions reduce the risk that a legitimate announcement is misunderstood or reframed as something it is not.

The original NRE template was created for new naturist groups, events and advocacy campaigns. This expanded version can also be used for programmes, research initiatives, public-information campaigns and other relevant launches.

No membership. No fee. No paywall.

Choose the Type of Announcement

New Organisation

“[Organisation] launches to [state its actual purpose].”

Event

“[Event] announced for [location] on [date].”

Campaign

“[Campaign] launches to address [specific issue].”

Programme or Initiative

“[Organisation] launches [programme] focusing on [purpose].”

Before You Write

Identify the actual news.

A journalist should be able to understand from the headline and first paragraph what has happened and why the announcement is being made now.

Gather the essential facts before drafting:

  • official organisation, event or campaign name;
  • launch or event date;
  • location, where relevant;
  • purpose;
  • who is responsible;
  • who can participate;
  • website or registration information;
  • approved spokesperson quotation;
  • media contact details.
If a fact has not been confirmed, do not turn it into a headline.

Editable Press Release Template

Press Release Group, event, initiative, programme or campaign launch

FOR IMMEDIATE RELEASE

Date: [Insert release date]

Headline

[State clearly what has been launched, announced or scheduled]

Subheadline

[One sentence explaining the purpose or significance]

Opening Paragraph

[CITY / REGION], [DATE] - [Organisation / organiser] today announced [the launch / event / campaign / programme] , which [briefly explain what it does or why it exists] .

What Is Being Launched?

[Explain the initiative in one or two concise paragraphs. Describe what it is, who it is intended for and what will actually happen.]

Why Is It Being Launched?

[Explain the problem, opportunity, community need, research question or policy issue that led to the initiative.]

Where this section contains factual claims, statistics, health information, legal statements or research findings, ensure they can be supported if a journalist asks for the source.

Spokesperson Quote

“ [Insert an authentic quotation approved by the spokesperson] ”

- [Name], [position / organisation]

Do not attribute words to a spokesperson that they have not approved.

Key Information

  • Name: [Organisation / event / campaign / programme]
  • Date: [Date]
  • Location: [Location / Online / Not applicable]
  • Who it is for: [Audience / eligibility]
  • Cost: [Free / cost / not applicable]
  • Registration: [URL / process / not required]
  • Website: [Website or information page]
  • Accessibility: [Relevant accessibility information / not applicable]
  • Participation requirements: [Age requirements / booking conditions / venue rules / other relevant information]

Privacy, Photography & Event Information

Where the announcement concerns an event or physical gathering, include relevant information concerning photography, recording, privacy and participation expectations where appropriate.

[Insert relevant privacy, photography or participation information]

About the Organisation

[Provide a factual 50 to 100-word description of the organisation, group, venue or initiative. Explain what it does, where it operates and its principal purpose.]

Avoid promotional claims that cannot be substantiated. If the organisation describes itself as independent, international, accredited, registered, charitable, representative or another formal status, ensure that description is accurate.

Media Contact

Name: [Media contact / spokesperson]

Position: [Position / organisation]

Email: [Media email]

Phone: [Optional media contact number]

Website: [Website]

Additional Material

Available supporting material:

  • [Media images / approved photographs]
  • [Background information / fact sheet]
  • [Research / policy material, where relevant]
  • [Interview availability]

ENDS

Before You Publish or Send It

A press release may be quoted, republished, shortened or used as background by journalists. Check every factual statement before distribution.

Do not claim “first”, “largest”, “historic” or “world-leading” unless you can substantiate it.
Do not make health or psychological claims without appropriate evidence.
Do not state that an activity is lawful unless the legal position has been appropriately established.
Do not describe an event as officially recognised, approved or accredited unless that status genuinely exists.
Do not manufacture or substantially alter spokesperson quotations.
Do not describe an event as accessible unless the relevant accessibility information has been checked.
Do not claim to represent a wider community unless you have an appropriate basis for doing so.
Verify dates, locations, names, registration links and contact details before distribution.

When the Story Involves Nudism or Naturism

Nudism, naturism and non-sexual nudity can attract attention that is disproportionate to the underlying announcement.

Clear language can reduce opportunities for misunderstanding.

Explain what the event, organisation or campaign actually is. If nudity is relevant, explain its context without making the entire release about nudity unless that genuinely is the news.

Avoid sensational language merely to attract attention. A stronger media relationship is built when journalists can rely on the information you provide.

Where to Send a Press Release

News Media

Relevant local, regional, national or specialist journalists and newsrooms whose coverage relates to the announcement.

Specialist Publications

Relevant health, recreation, tourism, environment, policy, naturism or community publications where the subject fits their editorial focus.

Community & Institutional Channels

Relevant councils, community publications, associations, newsletters, partners or stakeholder networks.

Public Use & Adaptation

This template is provided freely for public use. No copyright restrictions are attached to this template.

Individuals, organisations, groups, venues, event organisers and advocacy initiatives may adapt it for their own announcements.

The template does not require users to adopt NaturismRE's terminology, objectives or policy positions.

Replace the placeholders with accurate information about your own organisation, event, programme or campaign.

Important: This template is a public communication resource. NaturismRE does not verify claims inserted by third-party users and does not endorse an organisation, event, campaign or programme merely because this template has been used. Users remain responsible for the accuracy of their statements, legal claims, health claims, quotations, event information, images and other material distributed to the media.

Give the Media the Story, Not the Sensation

A professional press release should make the journalist's job easier.

State what happened. Explain why it matters. Provide accurate information. Give them someone they can contact.

Clear facts. Accurate language. Credible communication.